The fashion industry needs a redesign
This book invites you to embark on a journey towards the future of design. It has been written in recognition of fashion’s huge potential to move towards a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. and in homage to its creatives – passionate pioneers on the constant search for reinvention.
A new mindset
This book offers a creative lens through which to discover and develop new products and navigate radical transformation, while addressing many of the world’s most pressing challenges.
A contribution to a growing global circular design movement
Design decisions shape how we interact with the world around us, and creatives across every industry and demographic are embracing their role in reimagining products, services, and systems.
Insights from over 80 early circular design practitioners in fashion
They include established luxury brands -– Gucci and Vivienne Westwood, independent labels -–Kevin Germanier and Marine Serre, high-street giants -– Gap and H&M, pioneers of the virtual fashion experience -– Alvanon and The Fabricant, and clothing resale and rental specialists -– thredUP and Vestiaire Collective.
While achieving a completely circular economy will take time, these practitioners have all started their journey. Their perspectives and insights have helped build a rich understanding of circular design and what it means for the fashion industry.
The gateway to a world of creativity
It seeks to ignite curiosity, giving the inspiration and encouragement to explore, learn, and cultivate a new design mindset.
